Breaking healthcare taboos: the Bottoms Up podcast success story

The challenge:

Healthcare conversations around pelvic health, sexual wellness, and intimate concerns are often shrouded in shame, misinformation, and medical dismissal. Dr. Winge recognized that patients needed accessible, expert-backed education on topics like endometriosis, erectile dysfunction, cortisol imbalance, and sexual health. The challenge was creating a platform that could:

• Break down complex medical topics into digestible, actionable content

• Normalize conversations around "taboo" health subjects

• Provide evidence-based information in an engaging, non-clinical format

• Reach audiences who might not otherwise seek specialized pelvic health care

• Build a community around comprehensive wellness education

What we did:

Complete Podcast Production & Strategy

• Developed a comprehensive content strategy focusing on underserved health topics

• Created a distinctive brand voice that balances medical expertise with approachable conversation

• Managed all aspects of production from pre-show research to final publishing

• Implemented strategic guest booking, including specialists like Dr. Jay Shakuri-Rad for men's health awareness

Content Development & Educational Framework

• Structured multi-part episode series on complex topics (endometriosis, cortisol, men's health)

• Developed recurring segments like "Fact or Myth" to reinforce key learnings

• Created educational content that serves as reference material for listeners

• Balanced clinical expertise with personal experiences and relatable analogies

SEO-Optimized Content Strategy

• Developed episode titles and descriptions optimized for health-related searches

• Created show notes with comprehensive keyword targeting

• Implemented content strategies to capture long-tail searches around specific conditions

• Built topical authority in pelvic health and sexual wellness spaces

Multi-Platform Distribution & Engagement

• Published across all major podcast platforms with optimized metadata

• Created accompanying blog content for enhanced discoverability

• Developed social media strategies to extend episode reach

• Built community engagement through listener Q&A and topic requests

Results:

• Successfully launched a podcast addressing critical healthcare gaps in pelvic and sexual health education

• Created a comprehensive library of evidence-based content on previously underserved topics

• Established Dr. Winge as a thought leader in integrative pelvic health

• Built an engaged community seeking authentic health education

• Developed content that serves as lasting educational resources for listeners dealing with complex health conditions

The Bottoms Up podcast exemplifies how specialized healthcare expertise can be transformed into accessible, engaging content that serves underserved communities while building authority in niche medical markets.